Creative Roles

Creative Lead

The Creative Lead articulates and carries the banner of the creative vision and directs all overall creative execution and deliverables for the project. The Creative Lead ensures that Creative work delivers against the vision and is developed to the highest standards of quality and creativity.

Content Strategist

Content Strategists develop interactive strategies that marry business objectives to user goals to conceive successful online experiences. Content Strategy deliverables help define the “story” of the site—ensuring that copy, media and visual design are successful in delivering business success while meeting the core needs of the Guest.

Copywriter

Copywriters create copy that enhances and promotes the Disney image and specific business objectives. Writers target key audiences with appropriate voice and style, balancing creative, well-written descriptions, headlines and other copy elements with search engine-optimized text to ensure effectiveness of online marketing strategy.

Flash Designer

Flash Designers bring visual designs to life by developing and coding animation and dynamic functionality into user interfaces. Flash Designers brainstorm project concepts—including sketches, mock-ups and designs—and collaborate with Information Architects on process flows, Technology team members on dynamic data element implementation, and Media Designers on visual imagery.

Information Architect

Information Architects develop new and effective interactive design solutions, creating and maintaining detailed page-level wireframes with functional specifications. Information Architecture deliverables inform visual hierarchy, copy elements and overall user flow.

Media Producer

Media Production brings the Parks and Resorts experience to life with compelling video, audio, photography and rich multimedia interactions. Media Producers assess, plan, develop and produce media—audio/video, still photography or a combination—as well as oversee the quality of WDPRO media assets.

Visual Designer

Visual Designers apply design elements and principles to create inviting and intuitive interfaces and layouts that provide an immersive, emotional and engaging online experience. Designers employ such elements as typography, color, layout, space and photography to develop consistent usability, interactive design and effective communication.